Did you know that according to Klaviyo data, post-purchase emails have almost 17% higher open rate
than the average email flows?
That’s something that definitely should not be taken for granted!
Always bear in mind that the customer journey does not end when a customer buys from you. You want your customers to always have your brand on top of mind, so providing them with an excellent customer experience after they’ve made a purchase is a MUST!
Plus, you want to nurture them into loyal customers and increase their lifetime value.
So, beside the well-known order confirmation
and shipping confirmation
emails that contain some crucial information about their purchase, consider also sending thank you emails
or emails which will serve as a way to collect feedback from your customers after a certain period has passed.
Other types include:
- Thank-you emails
- Educational or how-to emails
- Loyalty program emails
- Referral emails
- Review request emails
- Cross-sell or upsell emails
But don’t worry! We compiled the best 14 post-purchase emails
out there, together with our very own emails that we designed for our clients so that you always have something that can get your creative juices flowing!