Now, no one claims email marketing is also easy. Putting together a successful email marketing campaign can be tricky. It can consume a lot of your time and there are so many different technical factors to consider.
Thankfully, that’s where the professionals come in — email design agencies that specialize in 1 thing and 1 thing only — email design.
An email design agency is a specialized group of email marketers who focus on designing and building high-converting emails for their clients.
No one wants to send an email out and have it generate just 16 clicks. If you've got a huge list, or even a smaller one, the amount of people you could be getting to your site on a regular basis increases with each campaign you send.
But in order to do so, you need to design your emails with a lot of things in mind, some of which we even mentioned above.
Email Design Agencies often spend hours and hours analyzing past performance, what subscribers clicked vs. just skimmed through, heat maps, and overall clarity and credibility of the emails.
The appeal of emails is most often not as important as the actual function and clarity of the design. In order to do this in-house, it would take so much time and resources, that frankly, some brands just don't have. Hence, the existence of email design agencies.
Litmus did some research a while back and found that 23% of respondents say it takes on average a few days or less for their brand to create an email; 24% say it takes around a week, and 53% say it typically takes more than two weeks.
This of course is correlated with team size: Some 20% of large teams (with 11+ people working on emails) say it takes more than a month, on average, for their brand to create an email.
That's a LOT! Who has that time really? I mean it maybe makes sense for very, very large brands such as Coca-Cola or Nike, but if you're an e-commerce store or in a small company with an even smaller email team, you won't really have that much time to come up with the strategy, copy, design, development, testing, launch, reviewing results.. should we go on?
Email Design Agencies to the rescue. At The Better Creative, 92% of our emails take up to 3 days to create, with over 80% of the emails taking only 2 days. Compare that with the numbers above and you see a huge difference.
Not only does hiring an agency cut time spent designing, building, and testing, but it also frees up your time to focus on other aspects, such as strategy and reviewing performance.
If the agency you're considering says it takes more than 4 days to do an email. Run. Oh, and similarly, if they say they can do a lot of emails in a single day... run. Either the email is going to be terrible, or they actually won't do it in a day.
We find that to be a lot for a single email, even for more complex ones. That's why we pride ourselves on our $149.99 pricing for a single email. And no, the price really doesn't change depending on your email's complexity.
The $149.99 includes basically everything — our senior designer giving directions and guidance, the implementation designer creating the emails and developing them in your ESP, and even the QA rigorously testing those emails for any defects and issues. We bet you can't do all of that in-house for the same price.