It's beginning to look a lot like... C H R I S T M A S.
Christmas magic is in the air! People are slowly putting up their Christmas trees and getting ready to spend the most magical period of the year with their loved ones. And Christmas wouldn't feel like Christmas without the hustle and bustle of holiday shopping.
As consumers are starting to think about what gifts to buy for their loved ones, businesses have the opportunity to showcase their products and services. And nothing beats a well-designed Christmas email that can help your brand stand out in the sea of holiday emails!
Whether you're a business owner looking to connect with your customers or a marketer looking for new ideas, these 14 festive examples are sure to spark some ideas and get you into the holiday spirit.
So let's get started!
Terrain's Best Christmas Email
Source: Terrain
What we love about this email:
The hero image is nicely combined with the copy inside the Christmas tree. Once you see the email you automatically get the feeling that the holidays have started.
The Christmas assets around the hero copy and the image create a festive atmosphere.
2. Wiggle's Best Christmas Email
Source: Wiggle
What we love about this email:
It has a nice choice of color shades which give off a warm, Christmas vibe.
It has a sharp and clear layout with images that complement the copy.
3. Starbucks's Best Christmas Email
Source: Starbucks
What we love about this email:
Considering the fact that the email is quite short, the layout is well-filled with colors and a Christmas illustration.
The short copy is centered in the email in order to draw attention to the theme.
4. Pet Shop King's Best Christmas Email
Source: Pet Shop King
What we love about this email:
The hero image is very appealing with the large copy and solid choice of Christmas decorations.
The elements in the hero are nicely positioned. Plus, the timer adds a sense of urgency and it is a clear indicator that there is a sale going on.
5. Starbucks's Best Christmas Email
Source: Starbucks
What we love about this email:
We just love their Christmas approach, the combination of colors, and large product blocks!
The dynamics between the letters in the hero copy emphasize the specificity of the topic.
6. Huckberry's Best Christmas Email
Source: Huckberry
What we love about this email:
The hero image is very noticeable because of the large copy and the eye-catching visual of a stocking.
The hero image is followed by big product blocks with an attractive and well-scaled headline.
7. Configure.IT's Best Christmas Email
Source: Configure.IT
What we love about this email:
An excellent way to highlight a coupon code by including it in a Christmas gift.
The usage of Christmas icons fills in the white space and makes the email look more interesting and eye-appealing.
8. Francis Lofts & Bunks's Best Cyber Monday Email
Source: Francis Lofts & Bunks
What we love about this email:
The combination of colors and Christmas illustrations creates a cohesive, festive look throughout the entire email.
Having a signature underneath the body copy is a nice touch. It points out that this is not a regular email that we receive on a daily basis.
9. Rifle Paper Co.'s Best Christmas Email
Source: Rifle Paper Co.
What we love about this email:
This example is showing us very clearly that we don’t need copy to tell us what the email is about.
The combination of fonts and different sizes of the hero copy make the whole hero image even more dynamic.
10. Wonderbly's Best Christmas Email
Source: Wonderbly
What we love about this email:
The hero image is a cute illustration composed of winter colors and assets
The CTA copy saying "Open the Door" is very well connected to the hero copy and it is also different from the regular CTAs that we usually have in emails.
11. Stocksy United's Best Christmas Email
Source: GODIVA
What we love about this email:
An amazing example of a specific holiday offer with discounts (Buy 3, Get 1 Free).
The amazing product photography used makes the whole email charming and delightful.
12. Rikumo's Best Christmas Email
Source: Rikumo
What we love about this email:
This product section is very appealing because it is nicely followed by decoration lamps and the products are naturally placed into the background.
13. Adobe Stock's Best Christmas Email
Source: Adobe Stock
What we love about this email:
The content in the layout is perfectly sorted out so there is no empty space and at the same time, the email is not overcrowded with information.
A nice choice for the imagery, especially in the hero image, which shows the Christmas decorations and presents.
14. Starbucks's Best Christmas Email
Source: Starbucks
What we love about this email:
This email is amazing because it shows that dark mode approach can also fit into this theme, even if everything related to holidays is supposed to be in colors.
The use of large product images paired with shining vector graphics and bold text creates a warm, festive atmosphere.
Stasa Korceba
Junior Email Designer @ The Better Creative In collaboration with Simona Gelova, Content Marketing Expert December 8, 2022