14 New Year's Emails to Kick Off 2023 in Style

Did you know that according to ROIRevolution, Cyber Week 2022 delivered a record-breaking $35.3 million in revenue? That's just... WOW! This just shows us once again how incredibly important the holiday period is for brands and retailers.

And let's not forget about New Year's as well! It is an important milestone in any holiday marketing strategy. In addition to their potential profitability, New Year's emails are the last opportunity to connect with your audience and leave a lasting impression before the holiday season comes to a close.

So if you want to make the most of this opportunity, you'll need to put some thought and effort into your New Year's email designs.

But don't worry — we've got you covered!

From sparkling graphics to clean and minimalistic templates, we've scoured the internet to bring you the 14 best New Year's email designs out there. Whether you're looking for something bold and attention-grabbing or trendy and sophisticated, you'll find plenty of inspiration here!

Cheers to 2023!

  1. Avon's Best New Year's Email

Avon's Best New Year's Email
Source: Avon
What we love about this email:

  • The hero image which is a combination of snow elements together with large copy.
  • The product display section of their email is also particularly well done. In addition to using high-quality images of the items, they have used a creative visualization of the product's contents as a background, which enhances the visual appeal of the email.

2. Lucky Brand's Best New Year's Email

Lucky Brand's Best New Year's Email
Source: Lucky Brand
What we love about this email:

  • They used a photo of the actual people wearing their products as a hero image in order to make the whole email more personal and relatable.

3. Holden's Best New Year's Email

Holden's Best New Year's Email
Source: Holden
What we love about this email:

  • The compact layout features large, New Year-themed images that effectively convey the holiday theme and draw the viewer in.

4. Modern Mammals's Best New Year's Email

Modern Mammals's Best New Year's Email
Source: Modern Mammals
What we love about this email:

  • In this email, Modern Mammals not only use colors and design elements that align with the product design to create a visually appealing look, but they also incorporate humor to reinforce a casual and friendly brand tone.

5. Kate Spade's Best New Year's Email

Kate Spade's Best New Year's Email
Source: Kate Spade
What we love about this email:

  • All the information are summed up in an elegant and clear hero image.

6. Tiffany & Co.'s Best New Year's Email

Tiffany & Co.'s Best New Year's Email
Source: Tiffany & Co.
What we love about this email:

  • The hero image in this email is visually stunning, with holiday decorations and a color scheme that perfectly captures the festive spirit of the season.

7. Michael Kors's Best New Year's Email

Michael Kors's Best New Year's Email
Source: Michael Kors
What we love about this email:

  • It has a dynamic and impressive product block to highlight the sale for New Year.

8. Function of Beauty's Best New Year's Email

Function of Beauty's Best New Year's Email
Source: Function of Beauty
What we love about this email:

  • It has a beautiful layout with all the details placed in order. Plus, the products' image is positioned within the copy.

9. Eileen Fisher's Best New Year's Email

Eileen Fisher's Best New Year's Email
Source: Eileen Fisher
What we love about this email:

  • The email is mostly made of images with the same color tone and content.

10. Home Chef's Best New Year's Email

Home Chef's Best New Year's Email
Source: Home Chef
What we love about this email:

  • It uses high-quality visuals and a balanced color combination to draw attention to the CTA button and effectively highlight the value that potential customers will gain through the email's simple and effective copy.

11. Harry Winston's Best New Year's Email

Harry Winston's Best New Year's Email
Source: Harry Winston
What we love about this email:

  • Harry Winston incorporates glitter and sparkles into their product design to convey a sense of luxury and to evoke the festive atmosphere of New Year's Eve celebrations.

12. Postable's Best New Year's Email

Postable's Best New Year's Email
Source: Postable
What we love about this email:

  • Postable usually has simple and effective email designs, such as this one, where the New Year spirit is reflected through a family Christmas card being sent in an envelope, which combines holiday family values with the brand and the product in the best way.

13. Pretty Litter's Best New Year's Email

Pretty Litter's Best New Year's Email
Source: Pretty Litter
What we love about this email:

  • The email has a vibrant design and is organized in a way that makes readers feel like they are part of a community. Features like cat puns, a "cat of the month" section, and a video featuring the brand's founder contribute to this sense of belonging.

14. Tiny Tags's Best New Year's Email

Tiny Tags's Best New Year's Email
Source: Tiny Tags
What we love about this email:

  • This email has user-generated images as part of the content strategy. They can help you better connect with and engage the audience, compared to using just product photos alone.
Stasa Korceba
Junior Email Designer @ The Better Creative
In collaboration with Simona Gelova, Content Marketing Expert
December 21, 2022

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