In the US, Labor Day is significant for many reasons. Not only does it celebrate the efforts of workers, but it also allows families to come together, relax, soak in the sun, and even barbeque one more time before the summer ends.
And as you probably know, Labor Day also marks the beginning of a huge sales and marketing event. It's a major shopping event that continues the momentum of Back to School season and carries your buyers into the new holiday shopping rush.
According to NRF's (National Retail Federation) research
, 61% of Americans
are planning on doing their back-to-school and back-to-college shopping on Labor Day, for a combined planned spend of $111 billion
. That is HUGE, and it is the perfect opportunity for any brand looking to run a sale, announce a new product, or just check in with their subscribers and stay top of mind in case they're looking to make a purchase.