Email Flow Planner
Remote position
About us & the role
At The Better Creative, we craft standout email experiences that connect brands with their audiences. We’re a team of strategists, designers, and marketers who love bringing bold ideas to life. If you're passionate about email marketing and creative problem-solving, we’d love to hear from you.
If you have a passion for email marketing, an eye for design and copy, and the technical know-how to manage and optimize email flows, we want to hear from you!
At The Better Creative, we craft standout email experiences that connect brands with their audiences. We’re a team of strategists, designers, and marketers who love bringing bold ideas to life. If you're passionate about email marketing and creative problem-solving, we’d love to hear from you.
If you have a passion for email marketing, an eye for design and copy, and the technical know-how to manage and optimize email flows, we want to hear from you!
What you'll get from us
- Freelance Start, Full-Time Opportunity: Begin with a 3-month probation period. If you shine, you could transition to full time.
- Days-Off Package: Enjoy an evolving vacation plan that grows the longer you’re with us.
- Remote-First Culture: Work from home or anywhere you prefer.
- Supportive Team: Friendly people, detailed processes, and clear guidelines to help you succeed.
What you'll be working on
- Conceptualize and Maintain Flow Maps: Design and maintain clear, effective flow maps that guide the structure of email (and SMS) flows.
- Brief and Review Flow Designs/Copy: Collaborate with the design and copy teams to ensure email designs and copy are on-brand, effective, and engaging.
- Communicate Flow Drafts with Clients: Present and explain flow drafts to clients, ensuring clear communication and alignment with client objectives.
- Flow Setup and Implementation: Handle the technical setup of email flows within our Email Service Provider (ESP), such as Klaviyo or similar platforms.
- Monitor Flow Performance: Regularly track and analyze the performance of email flows to ensure they are functioning effectively and achieving the desired results.
- A/B Testing: Conceptualize, implement, and monitor A/B tests within email flows to optimize for engagement and conversions.
- Flow Strategy: Assist in the development of overall email flow strategy, ensuring it aligns with client goals and best practices.
Must-haves and nice-to-haves
- Organizational Skills: Strong ability to stay organized, manage multiple projects, and keep track of flow setups and deadlines.
- Design & Copy Sense: A good eye for design and copy, ensuring email flows are visually appealing and aligned with brand voice.
- Technical Proficiency: Comfortable with the technical side of email marketing, including flow setup and troubleshooting within an ESP.
- ESP Familiarity: Prior experience with ESPs (e.g., Klaviyo, Mailchimp, etc.), and the ability to navigate and utilize these platforms for email flow setup and optimization.
- Email Marketing: Prior experience in email marketing flows (automations).
Location and hours
Fully Remote: We’re a remote-first company, so you can work from wherever you like!
Working hours
Monday to Friday with core working hours.
Fully Remote: We’re a remote-first company, so you can work from wherever you like!
Working hours
Monday to Friday with core working hours.
What to expect next
- Apply: Submit your resume and complete a short application. English applications only, please.
- Practical Task: Complete a task that reflects the role, letting you experience the job first-hand.
- Screening Interview: A friendly call with our Talent Acquisition team to give you more insights and answer any questions.
- Structured Interview: If all goes well, join us for a more in-depth conversation, to discuss your background, goals, and how we work.