Did you know that people remember only 10% of what they hear according to an infographic from Wyzowl
? And only 20% of what they read? Honestly, we are not surprised!
BUT they remember 80% of what they see and do
! Visuals are processed 60,000 times faster than text.
But, hey, it’s not 1999! Today’s users demand MORE! While static pictures do give visual power to your emails, they are not really dynamic. On the other hand, videos are extremely powerful but they are still not supported by all email clients.A possible magical solution to this problem?
GIFs’ purpose in emails is to add to the overall message and be the middle ground between static images and videos.
In the first example below, you can clearly see the eye path our designer wants you to follow, with the descending BEST SELLERS text below the copy. The GIF is enticing you to scroll down as it leads you to the call to action (CTA).