“More than half of all emails are read on mobile devices.” You’ve probably grown tired of reading this sentence on hundreds of blog pages and hearing it everywhere.
You’ve probably thought “Yes, we all know that people can’t live without their phones. Do you have anything new to say?” But guess what? With every new stat coming up every month, this has proven to be an absolute truth.
With this in mind, having your emails designed in a way that’s responsive to all screen sizes is an absolute priority
! Without responsiveness, your emails would be difficult to read, the banners would be small and unreadable, your CTAs would be impossible to be found, and the list goes on…
Combine all of those issues, and you get a user who becomes uninterested and they simply click away. They don’t want to be bothered by having to zoom in on the pictures, then look for the CTA, etc. They want to open the email, take a look at it, make a decision, and simply continue with their day.
According to Mailchimp
, unique clicks among mobile users for responsive email campaigns climbed from 2.7% to 3.1%, which is a 15% increase in actual clicks! And that’s just WOW!
And we have something even bigger for you! Research conducted by BlueHornet
showed that if people keep receiving emails whose design is not responsive, 30% of subscribers would unsubscribe after a certain period. And 80% of the emails that weren’t responsive didn’t even get opened!
In case you aren’t convinced enough, here are some key reasons
why you should do it:
- Improved user experience
- Increased conversion rate
- Higher Click-to-Open rate
- Reduced Unsubscribe and Spam Complaint Rates