As email marketers, it's pretty easy for us to get lost in the Black Friday & Cyber Monday craze. We recently covered how to avoid that and also how to get your email design system ready for the holidays. If you haven't read that one, check it out here: How an Email Design System Can Save Your Holiday Season
This time though, we are covering another thing you need to think of and update before all the craze begins. Email automations and pop-ups tend to be pushed to the side, which is really a shame since they add to the whole user experience if done right.With all those prospects coming to your website, subscribers abandoning their carts, or going through your welcome flow, you need to make sure the experience is seamless all the way through. And with many brands believing a 'Black Friday Sitewide Sale' banner at the top of their website is enough, just by doing a couple of adjustments will get you ahead of the competition.
So what do you actually need to adjust? Let's get started.