There are many reasons why your item can be out of stock. Maybe there's a very high demand for it, maybe there's a supply issue or some late deliveries, or maybe you under-ordered (we don't judge! :)).
However, as good as it feels to have your product in demand and sold out, it can be a bad customer experience. According to ECR Europe's research
, 30% of the people will give up on the purchase or switch brands after encountering a stock-out. After the third time that goes up to 70%!
But have no fear, Back-in-Stock emails are here!
And subscribers are more than happy to get them, by the way. In a recent email marketing report, Back-in-Stock emails received a 65.32% open rate
So now that you know how important they are and how much attention they get, let's show you some cool examples of how to use them.