The Better Creative

14 Best Birthday & Anniversary Emails

August 11, 2022

Introduction

Anniversary emails are a great way to humanize your brand and in a simple way show your customers that you care. They have also been known to improve customer retention, boost brand loyalty, and increase repeat purchases.

We all love feeling appreciated, don't we? So when you show your customers some loyalty, they are likely to show it right back to you!

There are many ways you can mark a special occasion. For example, you can mark the anniversary of the client's first purchase, or the anniversary of the date of their subscription, or give them a little something for their birthday.

Plus, with everything being automatized, you don't even have to remember all of those dates!

Here are a few Birthday & Anniversary emails that you can use for inspiration.

14 Birthday & Anniversary Email Examples

1. Grammarly's Anniversary Email

Grammarly's Anniversary Email
Source: Grammarly

2. ASOS's Purchase Anniversary Email

ASOS's Purchase Anniversary Email
Source: ASOS

3. Twitter's Anniversary Email

Twitter's Anniversary Email
Source: Twitter

4. Fitbit's Brand Anniversary Email

Fitbit's Brand Anniversary Email
Source: Fitbit

5. Talea Beer Co.'s Anniversary Email

Talea Beer Co.'s Anniversary Email
Source: Talea Beer Co.

6. Playstation's Anniversary Email

Playstation's Anniversary Email
Source: Playstation

7. Harley Davidson's Anniversary Email

Harley Davidson's Anniversary Email
Source: Harley Davidson

8. NAADAM's Birthday Email

NAADAM's Birthday Email
Source: NAADAM

9. Hulu's Birthday Email

Hulu's Birthday Email
Source: Hulu

10. Bark Box's Birthday Email

Bark Box's Birthday Email
Source: Bark Box

11. Chipotle's Birthday Email

Chipotle's Birthday Email
Source: Chipotle

12. Nasty Gal's Birthday Email

Nasty Gal's Birthday Email
Source: Nasty Gal

13. Sweetgreen's Birthday Email

Sweetgreen's Birthday Email
Source: Sweetgreen

14. J.Crew's Birthday Email

J.Crew's Birthday Email
Source: J.Crew

Ivona Djordjevic — Head of Operations @ The Better Creative
August 11, 2022