14 Best Post-Purchase Emails


Did you know that according to Klaviyo data, post-purchase emails have almost 17% higher open rate than the average email flows?

That’s something that definitely should not be taken for granted!

Always bear in mind that the customer journey does not end when a customer buys from you. You want your customers to always have your brand on top of mind, so providing them with an excellent customer experience after they’ve made a purchase is a MUST!

Plus, you want to nurture them into loyal customers and increase their lifetime value.

So, beside the well-known order confirmation and shipping confirmation emails that contain some crucial information about their purchase, consider also sending thank you emails or emails which will serve as a way to collect feedback from your customers after a certain period has passed.

Other types include:

  • Thank-you emails
  • Educational or how-to emails
  • Loyalty program emails
  • Referral emails
  • Review request emails
  • Cross-sell or upsell emails

But don’t worry! We compiled the best 14 post-purchase emails out there, together with our very own emails that we designed for our clients so that you always have something that can get your creative juices flowing!

1.Leisure Shop's Post-Purchase Thank You Email

Source: The Better Creative for Leisure Shop

2.Genius Juice's Post-Purchase Thank You Email

Source: The Better Creative for Genius Juice

3.International Key Supply's Post-Purchase Review Request Email

Source: The Better Creative for International Key Supply

4.Vital Supply Store's Post-Purchase Review Request Email

Source: The Better Creative for Vital Supply Store

5.Postable's Post-Purchase Shipping Confirmation Email

Source: Postable

6.Dyspatch's Post-Purchase Thank You Email

Source: Dyspatch

7.Umbra's Post-Purchase Thank You Email

Source: Umbra

8.Ritual's Post-Purchase Shipping Confirmation Email

Source: Ritual

9.Rei Coap Shop's Post-Purchase Email

Source: Rei Coap Shop

10.Victare's Post-Purchase Order Confirmation Email

Source: Victare

11.Blade & Rose Cross-Selling Email

Source: Blade & Rose

12.Fitbit's Post-Purchase Shipping Confirmation Email

Source: Fitbit

13.Graza's Post-Purchase Review Request Email

Source: Graza

14.Fire Protection Online's Post-Purchase Thank You Email

Source: The Better Creative for Fire Protection Online
Danica Spasic
Email Designer @ The Better Creative
In collaboration with Simona Gelova, Content Marketing Expert
September 2, 2022

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