Introduction
Did you know that according to Klaviyo data, post-purchase emails have almost 17% higher open rate than the average email flows?
That's something that definitely should not be taken for granted!
Always bear in mind that the customer journey does not end when a customer buys from you. You want your customers to always have your brand on top of mind, so providing them with an excellent customer experience after they've made a purchase is a MUST!
Plus, you want to nurture them into loyal customers and increase their lifetime value.
So, beside the well-known order confirmation and shipping confirmation emails that contain some crucial information about their purchase, consider also sending thank you emails or emails which will serve as a way to collect feedback from your customers after a certain period has passed.
Other types include:
- Thank-you emails
- Educational or how-to emails
- Loyalty program emails
- Referral emails
- Review request emails
- Cross-sell or upsell emails
But don't worry! We compiled the best 14 post-purchase emails out there, together with our very own emails that we designed for our clients so that you always have something that can get your creative juices flowing!
14 Post-Purchase Email Examples
1. Leisure Shop's Post-Purchase Thank You Email
2. Genius Juice's Post-Purchase Thank You Email
3. International Key Supply's Post-Purchase Review Request Email
4. Vital Supply Store's Post-Purchase Review Request Email
5. Postable's Post-Purchase Shipping Confirmation Email
6. Dyspatch's Post-Purchase Thank You Email
7. Umbra's Post-Purchase Thank You Email
8. Ritual's Post-Purchase Shipping Confirmation Email
9. REI Co-op Shop's Post-Purchase Email
10. Victare's Post-Purchase Order Confirmation Email
11. Blade & Rose Cross-Selling Email
12. Fitbit's Post-Purchase Shipping Confirmation Email
13. Graza's Post-Purchase Review Request Email
14. Fire Protection Online's Post-Purchase Thank You Email
Danica Spasic — Email Designer @ The Better Creative
In collaboration with Simona Gelova, Content Marketing Expert
September 2, 2022