April Fools' Day: When Emails Get Funny

April Fools' Day is a great opportunity for email marketers to inject some humor and personality into their campaigns. It's a chance to break away from the usual promotional emails and have a little fun with your audience.

Not only can these types of emails be entertaining for your subscribers, but they can also help boost engagement and drive more traffic to your website.

According to a study by Yes Marketing, brands that sent April Fools' Day emails saw a 48% increase in open rates and a 101% increase in click-through rates compared to their average email campaigns. This is a significant increase and shows that subscribers are more likely to engage with playful and humorous content.

There are many ways to approach April Fools' Day email campaigns. Some brands opt for obvious pranks or jokes, while others take a more subtle approach. For example, a food delivery service might send an email promoting a new "mealworm" dish for adventurous eaters, or a clothing retailer might offer a limited-time sale on "invisible" clothing. It's important to strike the right balance between being playful and staying true to your brand's voice. By injecting some humor and personality, you can stand out from the crowd and leave a lasting impression. Just remember- stay true to the brand identity and avoid going too far with the jokes!

Here are a few examples of successful April Fools' Day email campaigns from past years:

  1. Aloha's April Fools' Email

Aloha's April Fools' Day Email
Source: Aloha

2. Becca's April Fools' Email

Becca's April Fools' Day Email
Source: Becca

3. Blipoo Kawaii's April Fools' Email

Blippo Kawaii's April Fools' Day Email
Source: Blippo Kawaii

4. Bold Faced's April Fools' Email

Bold Faced's April Fools' Email
Source: Bold Faced

5. Boll & Branch's April Fools' Email

Boll & Branch's April Fools' Email
Source: Boll & Branch

6. Fossil's April Fools' Email

Fossil's April Fools' Email
Source: Fossil

7. Hello Fresh's April Fools' Email

Hello Fresh's April Fools' Email
Source: Hello Fresh

8. Kind's April Fools' Email

Kind's Best April Fools' Day Email
Source: Kind

9. Moda Xpress's April Fools' Email

Moda Xpress's April Fools' Email
Source: Moda Xpress

10. Moo's April Fools' Email

Moo's April Fools' Day Email Example
Source: Moo

11. Nations Photo Lab's April Fools' Email

Nations Photo Lab's Best April Fools' Email
Source: Nations Photo Lab

12. Venus's April Fools' Email

Venus's April Fool's Day Email
Source: Venus

13. Saxx's April Fools' Email

Saxx's Funniest April Fools' Email
Source: Saxx

14. Tea's April Fools' Email

Tea's Funny April Fools' Day Email
Source: Tea
Ivona Djordjevic
Quality Assurance Team Leader @ The Better Creative
April 31, 2022

Need help with your email design?

Leave us your email and we'll reach out soon!
The Better Creative © 2022 All rights reserved