Have you found yourself overloaded with tons of information every single day? No matter if it is at work or in our free time, our cognitive load is just getting bigger and bigger.
And receiving something that is easily digestible and which gives us some sense of familiarity and comfort can make a huge difference.
That’s where minimalism comes in. What does “less is more” mean?
It means leaving maximum impact by using minimum elements in your email design. Translated to email design terms, it means using:
- high-quality images
- minimal copy
- clean layouts
- neutral, monochromatic color palettes